Brand Development

LAVA Monitoring

LAVA Monitoring emerged from a business buyout and the new directors wanted the LAVA brand to have the feeling of an established company and also that it was a truly state-of-the-art security monitoring company. We decided to create a look and feel that was very linear in both appearance and in language. Creating a feeling of total confidence with the company to its customers. LAVA Monitoring has gone from strength to strength over the last 2 years supported by a compelling brand image.


Sentry is an award winning product by The Lava Group (Belfast) that electronically monitors the presence of a lifebuoy and throw rope within a lifebuoy enclosure. An alarm is triggered when a lifebuoy is removed from the enclosure. Thus helping reduce loss of life due to a stolen/absent lifebuoy. Power Advertising designed this clever logo to give a feeling of a modern day army Sentry watching continuously and the eye visor making the 'T' of the word Sentry giving a stylish and clever logo design.

Almac Rappidd

Almac needed a way of communicating a complex series of products and services that shortened the time it took to get a drug to market. We created the over arching brand of Rapidd that gave a corporate identity to these services and products. Almac could now communicate its core business strategy to its Pharma consumers under the new brand. Giving clarity of thought and message and enabling its business development consultants to explain to potential clients the benefits of these core services.

Brand Development

People often talk about 'Brands' but developing a Brand is a real art form, from the Brand values, image and language to the style and feeling. We pride ourselves on being one of the premier Brand development companies within Northern Ireland having over 26 years experience helping companies bring their brands to life.


designed by power advertising
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